INTRODUCTION
Lutong Bario is a Filipino restaurant in Kota kinabalu Asia city. They are serving Authentic Filipino Foods such as Crispy Pata, Bulalo, Lechon Kawali, Sisig Pampanga ,Inihaw na Baboy and many more.This Restaurant was featured at Sabah Times local News Paper Rated as the best Filipino food in Sabah Business operation is from 12 PM to 5 AM.Come and enjoy our Filipino dishes the best in Whole Sabah.
Their prices are very reasonable and, and their staffs are very friendly,and knows how to entertain their costumers and also Bario food is designed to cater for all nationalities . they serve both halal and non- halal foods.
CHAPTER 1: NATURE OF BUSINESS OF BARRIO RESTAURANT
A. Nature of Service
The nature of business of Barrio Restaurant is food service. Barrio Restaurant provides On-premise and Off-premise Catering as well to its customers.
B. Details of Barrio Restaurant
Business Hour: 12 PM to 5AM
Location Address: Asia City, Kota Kinabalu, Sabah Malaysia
Contact Information:
014-3764232
Email:
Lutongbarrio.asiacity.com
CHAPTER 2: PRODUCTS OF BARRIO RESTAURANT
M E N U :
CHAPTER 3 : SWOT ANALYSIS
- STRENGTH
Barrio Restaurant has a wide varieties of filipino dishes and they also serve western cuisines but mostly they prioritize the philippine cuisine.The Services of their staffs to customers are very good, The location of the restaurant is where there are a lot of competitors, a good location to build a restaurant. and the last one is the pricing is very reasonable. delicious foods with reasonable price such as 5rm per set.
- WEAKNESS
Barrio restaurant is a small resto-bar that’s why their spacing is too small and there are no enough chairs and tables to occupy other customer.. The also have slow service because they don't have enough employee to cook and serve their customers. Other than that barrio restaurant also its other competitors which is Peppermint Restaurant that which all religions can go and eat there.
- OPPORTUNITY
Barrio Restaurant is an easily way on how to attract its customers because they are near in the Internet Café, Beauty Saloon, Tailoring Shop, cellphone Shops, bakery and also it's near on a Centerpoint ( A mall in kk ).
- THREAT
However, though it is small capacity for their customers they dont have enough parking space for cars They are also near in their competitors which also has its great impact of attracting customers. Other competitors that offers low prices of their restaurant.
COMPETITORS | STRENGHTS | WEAKNESSES | OPPORTUNITIES | THREATS |
Tambayan | Recipe | Serving pork [muslims cannot visit to their resto.] ; poor service | Near at the SME Bank, Net Cafe | Competing “The Place”/ not 24/7 open |
Barrio | Affordable prices | They have slow service | Near Centerpoint | too far to walk |
Horizon Cafe | Service and affordable prices | poor spacing | Near the Asia City mall, api api centre and Centerpoint | Cannot easily find by the customers |
CHAPTER 4: TAMBAYAN RESTAURANT PRICING
A. General Pricing
The pricing of Barrio Restaurant is based on what the customers order, based on the menu list. which is a set of course with an egg and vegetables cost RM 5.00 ++.
B. Package Pricing
Their package pricing is usually applied in the premise itself for ocassion such as Birthdays, Concerts, Wedding and etc.
CHAPTER 5 : BARRIO RESTAURANT MARKETING PLAN.
The Marketing plan of Tambayan is they enable to train the hospitality of the employers of their staffs [ waiters/waitress, chefs, cashier, cleaners] should be courteous enough and be more responsible for their customer because barrio restaurant is a busy restaurant, They have lots of customers especially at night, Despite of their lack of employees. They still manage to fast the service.
BY: ROME RONELY MONDARTE CASTILLO - 01762-05-09
DCA 05/09
ASIAN TOURISM INTERNATIONAL COLLEGE
