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Friday, December 16, 2011

:)


type*edit*delete*type*edit*delete.

i ran out of creative juice
and i can't find the right words to say what i feel;

but to sum up all my thoughts, i just wanna say that...

I love My Father sooooooo much.
I feel like a child, like a 2-year-old child, sitting on My Daddy's lap and telling Him that I love Him so much.

A WALK TO REMEMBER


No matter how many times I watch "A Walk to Remember", I always end up crying. It's the sweetest movie I've ever seen. It's the kind of love that I've been dreaming to experience; It's the kind of love that I want.

I remember watching it the first time and cried because the girl died and left the guy; I thought that was tragic. However, as my beliefs mature and the more I see and experience life and especially relationships, the more I get to reflect about the great love that the movie is projecting.

"Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres." - 1 Corinthians 13: 4-7

It's hard to find an unconditional love, a love that is so great that is always willing to put the happiness of others first. I wonder if God had planned for me to experience that kind of love or if He had planned to make me the giver. I know love should be a give and take thing; but the thought of being a part of an extraordinary love story excites me...or maybe I'm just saying that because I'm still high from the movie. lol

Anyhow, here are a few quotes that I've been keeping in mind and I hope that someday I can use these quotes to describe the kind of life I've lived.


"I don't think that we're meant to understand it all the time.
I think that sometimes we just have to have faith."

"To laugh often and much; to win the respect of intelligent 
people and the affection of children; 
to earn the appreciation of honest critics and
endure the betrayal of false friends; 
to appreciate beauty; to find the best in others; 
to leave the world a little better place than we found it,
whether by a healthy child, 
a garden patch or a redeemed social condition; 
to know even one life breathed easier because you lived. 
This is to have succeeded."

"As I go through my day, I will be mindful
of how my actions affect others. 
The ripple effect of kindness moves swiftly. 
I will be like the stone thrown in the water that starts the movement."

i am a reflection of HIS love ❤

Thursday, December 15, 2011

:)

She's not like that now. She knows better. She knows now that people lie , and promises can be broken as quick as they are made. She understands that she might never be loved, and too quickly good things fly in front of your eyes before you can reach out and grab them. She knows that you can’t change or help time, so every now and then it will just run out. There isn’t a place for everyone in the world, so if you’re standing alone for awhile, that’s why. Not everything in life comes easy, but when you work the hardest, that’s when it’s the best. You can’t always expect people to care, and even when your best friends stab you in the front, don’t think for one minute that they didn’t alreadyaim for your back. They missed for a reason. She has found out to soon, that in the end, you are your own best friend. Everyone will be broken at some point in their life and more often than not, its gonna hurt like hell. But you can’t stop it. You can’t change your fate. Some things are meant to be and all the pain you go through will end up resulting in something huge. You don’t know what it is and when it happens, it will hit you like a ton of bricks. At some point, when you have experienced everything you can, the words ‘Life’ and ‘Risk’ won’t mean anything to you anymore. But don’t try and change that. Stuff like that is meant to happen. Over time, certain things no longer have an affect on you. And that happens because that’s the way it supposed to be. But you’ll learn all that later in life when little things like a sunrise or a spring rain start to matter. But it might catch you off guard and happen sooner.

Tuesday, December 13, 2011

HAVING A FAMILY WITH A BAD ATTITUDE REALLY SUCKS!

it's kinda crappy to have a family with a bad attitude (father's side). i really hate my father's older sister. her children. ALL OF THEM! THEY'RE DEMONS! The house that we lived in right now is not their house, but they pretend that it's theirs by owning everything and making people believe that it's theirs. Damn these people! really did pissed me off.  *DILI MAKAON OG IRO ANG KINAIYA* , UGLY FACES PLUS UGLY ATTITUDES = DEMONS! ahhhh! dad won't even react on what i've said about them. blah blah blah. i didn't stop texting him right now about his demonic sister. i have the right on this house! but they took it away. i really hate them! their attitude, THEY'RE UGLY FACES! social climbers. ! >.< ahhh all i ever think about now is killing them! they don't deserve to live. >.<

Tuesday, May 17, 2011

MENU ENGINEERING ASSIGNMENT

INTRODUCTION
This is a group project assignment that has been assigned by our lecturer in-charge in Menu Engineering Subject, Chef Syuhairi. This project has been conducted by Asian Tourism International College student Rome Ronely M. Castillo from DCA 05/09.
The purpose of this project is to make a menu based on Chinese theme restaurant’s menu. Our restaurant’s name is Dragon Huts. The project is consist of the theme of the menu, types of menu, background of the restaurant, the target market, restaurant and kitchen layout, personal capacity, equipment capacity, the menu merchandising, and menu engineering.














METHODOLOGY

The methodology of the assignment is based on:
Field Research
1.         Pay a visit to Jesselton Point, Kota Kinabalu.
2.         Observing restaurants that sell Chinese food and take their menu as reference.

Desk Research
1.         Research information from the internet.
2.         Referring information from Menu Engineering student notes.
3.         Discussion among group members.



















CHAPTER 1: THEME OF MENU
1.1 THEME
We have chosen Chinese cuisine as the menu for Dragon Huts. Chinese cuisine is one of the fast growing cuisines in the world and yet it is basically known by people around the world. Thus, by choosing Chinese cuisine for our restaurant, we can get more customers and eventually gain much more profit. Other than that, Chinese foods are also diverse and unique in its way.



















CHAPTER 2: TYPES OF MENU
2.1 ALA CARTE
We chose ala carte as the type of menu for Dragon Huts. Ala Carte is a menu with a separate price for each item on the menu. And this menu is more to pricing system than a menu style, an ala carte menu is not defined by how long it remains the same, but by how the customer orders. This is a good technique for restaurants to earn higher profits on inexpensive side items such as potatoes. A true ala carte dish should be cooked to order and the customer should be prepared to wait for this service.















CHAPTER 3: BACKGROUND OF RESTAURANT
3.1 INTRODUCTION
Dragon Huts Restaurant is located at the Jesselton Point, Kota Kinabalu (as shown in picture below), which facing the South China Sea. This compact capital of the state of Sabah is also the International gateway to East Malaysia. Only 20-25 minute from the Kota Kinabalu International Airport. We have chosen this location because of the restaurant will sits in the hub of the vibrant business, shopping and the entertainment districts and the place strategic to gain more profit our restaurant.



And we will open from 8am in the morning until 11pm at night every day. By that time, we will serve breakfast, lunch and dinner to the customers that come to Dragon Huts while they can enjoy the sea view of South China Sea.



CHAPTER 4: TARGET MARKET FOR DRAGON HUTS
4.1 TARGET MARKET BACKGROUND

MARKET SEGMENTATION- DRAGON HUTS

AGE
GENDER

MALE

FEMALE

15- 25

15

15

26 - 35

40

40

36 - 45

30

30

46 - 55

10

10

56 - 60

5

5
AGE-GENDER SEGMENTATION
Menu target market
The segmentation has shown that the age in between 26-35 and 36-45 receive the best result from both male and female customers in Dragon’s Hut Restaurant. This shows that the size and growth in these two segmentations are greater than the other segmentations in the same category. Firstly, the restaurant was place in a center of work place. Secondly, the people in the place were mostly at average age or workers age like in the age of 26-45. Thirdly, the place of the restaurant’s surrounding is growing with people since it is in the center of town. The product, most of the people choose Beef & Broccoli Lo Mein with Ramen Noodles, and Har Gaw because the menu is so popular and many people prefer it than the other products of the restaurant.

AGE-INCOME SEGMENTATION

MARKET SEGMENTATION- DRAGON HUTS

AGE

INCOME

LESS THAN 1000

1001-1500

1501-2000

MORE THAN 2000

15-25

5

10

15

0

26-35

0

10

30

40

36-45

0

10

20

30

46-55

0

0

5

15

56-60

0

0

0

10
         Menu target market
The segmentation has shown that the age between 26- 35 and 36-45 once again receive the best result on having the income around RM1501-RM2000 and also more than RM2000. This shows that most of the target markets are workers in the center of Kota Kinabalu town. Firstly, the size of graduated workers and professional workers are much higher since it is in the center of town. Secondly, the surrounding place is a growing place where most graduated people work there. Thirdly, most of the jobs surrounding the restaurant favor for educated worker and professional worker. The product, most of the customers favor Beef & Broccoli Lo Mein with Ramen Noodles, and Har Gaw because the price are much more reasonable than the other products in the restaurant.
CHAPTER 5: KITCHEN & RESTAURANT LAYOUT
5.1 KITCHEN LAYOUT


This will be the kitchen layout for Dragon Huts restaurant. There will be work table, clean dish table, dishwasher, sinks, steam table, fryer, cooler, mixer, refrigerator, freezer and storage room.

5.2 RESTAURANT LAYOUT

This is the restaurant layout for Dragon Huts. It is 800 square feet. It consists of 6 tables of table for two, 5 tables of table for four and 3 tables for table for six. There is also cashier counter, beverage bar and washroom.

CHAPTER 6: PERSONAL CAPACITY
This restaurant will be measured in 800 square feet and it can fit in maximum of 50 persons in one time. We will have 30 workers in this restaurant which are 5 chefs (which consist 1 Executive Chef, 1 Sous Chef, & 3 Chef de Partie), 11 kitchen helpers, 12 waiters and waitress and 2 cashiers.

















CHAPTER 7: EQUIPMENT CAPACITY
In our restaurant, our equipment capacity can fit in 13 tables for the customers, where we have divided the tables into three different seating ways (table for two, table for four & table for six) which are 6 of table for two, 5 of table for 4 and 3 of table for six. There are also places for our beverage bar, utensils (spoons, forks & more) section and a corner for our cashier.
Meanwhile, in the kitchen we going to have a long clean dish table, commercial dishwater, soiled dish water, three compartments sink with drain boards, head sink, a long working table, prep sink with air break, stem table, range, deep fat fryer, exhaust hood, storeroom with shelving, janitor and utility sink, walk in cooler, counter with storage, mixer, refrigerator, freezer.
















CHAPTER 8: MENU MERCHANDISING

8.1 INTRODUCTION
Menu is essential for any food institution to attract customers and yet to inform what they serve in the restaurant. A menu needs to be clean, attractive and easy to read. Too many designs on the menu will make it less interesting and make customers not interested in knowing the menu. Menu is also one of the most important sales tools in any establishments.

8.2 MENU MATERIALS, COLOUR, FONT & GRAPHIC FOR DRAGON HUTS
As for Dragon Huts, we have chosen a Chinese theme background for the menu, as it reflects the Chinese foods we will serve in the restaurant. We chose to print the menu which contains a front and a back page of food & beverages list. Then, we will laminate the menu to make it more need and to make sure it is clean all the time. For the colour, we used striking colour like red to attract the customers’ interests. Other than that, we also use black & purple to make the menu more attractive.
While for the font of the menu, we have chose Kristen ITC, Magneto, Lucida Calligraphy, & Comic Sans MS because these fonts are suitable to make the menu look nice and interesting.
And for the graphic used in the menu, we used pictures of foods as we are serving food in the restaurant. And those pictures also add more colours to the menu which eventually make the menu attractive.






First page of the menu shown is only food items that are sold in the restaurant.


Second page of the menu will show the list of beverages sold in Dragon Huts.
8.3 INGREDIENTS USED IN A DISH
We serve Kung Pao Chicken in Dragon Huts as it is one of the popular dishes of Chinese cuisine. Kung Pao Chicken uses ingredients like black or red rice vinegar, dried red chili peppers and also peanuts.






















CHAPTER 9: MENU ENGINEERING
9.1 MENU ENGINEERING FOR FOOD
Menu Item Name
Number Sold
Popularity %
Item Food Cost
Item Sell Price
Contribution Margin
Total Cost
Total Revenue
Total Profit
Contribution Rating
Demand
Menu Item Class
Yangchow Fried Rice
100
6.54
RM1.95
RM5.00
RM3.05
RM195
RM500
RM305
Low
High
Plowhorse
Beef & Broccoli Lo Mein with Ramen Noodles
100
6.54
RM1.50
RM6.00
RM4.5
RM150
RM600
RM450
High
High
Star
Char Kway Teow
98
6.41
RM1.50
RM5.00
RM3.50
RM147
RM490
RM343
Low
High
Plowhorse
Kung Pao Chicken
70
4.58
RM5.00
RM8.00
RM3.00
RM350
RM560
RM210
Low
Low
Dog
Mandarin Sesame Duck
55
3.60
RM7.00
RM10.00
RM3.00
RM385
RM550
RM165
Low
Low
Dog
Beef & Pepper in Black Bean Sauce
45
2.94
RM5.00
RM9.00
RM4.00
RM225
RM405
RM180
Low
Low
Dog
Hunan Lamb
45
2.94
RM6.45
RM11.00
RM4.60
RM290.25
RM495
RM249.75
High
Low
Puzzle
Steamed Fish with Ginger & Spring Onion
55
3.60
RM7.00
RM12.00
RM5.00
RM385
RM660
RM275
High
Low
Puzzle
Butter Prawns
40
2.62
RM8.00
RM15.00
RM7.00
RM320
RM600
RM280
High
Low
Puzzle
Onion & Ginger Crab with Egg
50
3.27
RM7.20
RM13.00
RM5.80
RM360
RM650
RM340
High
Low
Puzzle
Fried Wonton
140
9.16
RM1.45
RM4.00
RM2.60
RM203
RM560
RM497
Low
High
Plowhorse
Spring Roll
150
9.81
RM1.00
RM3.00
RM2.00
RM150
RM450
RM300
Low
High
Plowhorse
Har Gaw(Shrimp Dumpling)
150
9.81
RM1.50
RM5.00
RM3.50
RM225
RM750
RM675
High
High
Star
Egg Drop Soup
100
6.54
RM2.00
RM6.00
RM4.00
RM200
RM600
RM400
Low
High
Plowhorse
Winter Melon Soup
70
4.58
RM3.20
RM7.00
RM4.80
RM224
RM490
RM336
High
Low
Puzzle
Hot and Sour Soup
60
3.92
RM4.00
RM7.00
RM3.00
RM240
RM420
RM180
Low
Low
Dog
Four Treasure Sweet Soup
65
4.25
RM2.50
RM5.00
RM2.50
RM162.50
RM325
RM227.50
Low
Low
Dog
Sweetened Taro Cream with Sago
50
3.27
RM1.65
RM4.00

RM2.35
RM82.5
RM200
RM167.50
Low
Low
Dog






9.2 MENU ENGINEERING FOR DRINKS
Menu Item Name
Number Sold
Popularity %
Item Food Cost
Item Sell Price
Contribution Margin
Total Cost
Total Revenue
Total Profit
Contribution Rating
Demand
Menu Item Class
Coffee
200
16.38
RM0.50
RM1.50
RM1.00
RM100
RM300
RM200
Low
High
Plowhorse
Tea
250
20.47
RM0.30
RM1.50
RM1.20
RM75
RM375
RM300
Low
High
Plowhorse
Milo
150
12.29
RM0.30
RM1.50
RM1.20
RM45
RM225
RM180
Low
High
Plowhorse
Grass Jelly
79
6.47
RM0.50
RM1.50
RM1.00
RM39.50
RM118.50
RM79
Low
Low
Dog
WheatGrass
70
5.73
RM0.50
RM1.50
RM1.00
RM35
RM105
RM70
Low
Low
Dog
Barley
50
4.09
RM0.50
RM1.50
RM1.00
RM25
RM75
RM50
Low
Low
Dog
Chrysanthemum
100
8.19
RM0.50
RM1.50
RM1.00
RM50
RM150
RM100
Low
Low
Dog
Wintermelon
90
7.37
RM0.50
RM1.50
RM1.50
RM45
RM135
RM135
Low
Low
Dog
Dragon Tea
55
4.50
RM3.75
RM7.00
RM3.25
RM206.25
RM385
RM178.75
High
Low
Puzzle
Steel Godness Tea
50
4.09
RM4.00
RM7.00
RM3.00
RM245
RM350
RM150
High
Low
Puzzle
Po Bi Tea
60
4.91
RM3.70
RM6.00
RM2.30
RM222
RM360
RM138
High
Low
Puzzle










BIBLIOGRAPHY
Internet
Book
1. Menu Engineering student notes.
2. Chinese: The Essence of Asian Cooking, Linda Doeser, 2003, Hermes House.